The Channel Zone Podcast
is a new medium for communication,
insight and storytelling within the
IT eco-system
The Channel Zone Podcast
is a new medium for communication,
insight and storytelling within the
IT eco-system
The Channel Zone Podcast
is a new medium for communication, insight and storytelling within the
IT eco-system
Stories Beneath The Surface
Stories Beneath The Surface
STORIES
BEYOND THE SURFACE
Podcasting is the new radio. It reaches people
directly, without any filters or barriers.
Podcasting is the new radio. It reaches people directly,
without any filters or barriers.
Podcasting is the new radio. It reaches people
directly, without any filters or barriers.
Ricky Gervais
Ricky Gervais
Ricky Gervais
Your I.T.
ecosystem
podcast
Your I.T.
ecosystem
podcast
In this series we explore the relationships, the objectives, the responsibilities, the conflicts, the challenges,
the opportunities, and the future of the IT ecosystem and the channel. Guests are all specialist experts in their respective roles. The show is hosted by IT industry veteran and independent commentator Mark Edwards.
In this series we explore the relationships, the objectives, the responsibilities,the conflicts,
the challenges, the opportunities and the future of the IT ecosystem and the channel. Guests are all specialist experts in their respective roles. The show is hosted by IT industry veteran and independent commentator Mark Edwards.
In this series we explore the relationships, the objectives, the responsibilities,the conflicts, the challenges,
the opportunities and the future of the IT eco-system and the channel. Guests are all specialist experts in their respective roles.
The show is hosted by IT industry veteran and independent commentator Mark Edwards.
FEATURED Episode
FEATURED Episode
Latest Episode
This episode has been the most popular download
from the series.
This episode has been the most popular download
from the series.
This episode has been the most popular
download from the series.
S2 EP1
Jun 24, 2024
26 min 53 sec
In the latest episode, I spoke with tech industry veteran Stuart Brinicombe about the evolving landscape of tech sales, including the impact of the pandemic, the growing role of AI, and the continued importance of curiosity and customer understanding for successful sales professionals in this dynamic industry.
Stuart Brinicombe
GTM Strategy
S2 EP1
Jun 24, 2024
26 min 53 sec
In the latest episode, I spoke with tech industry veteran Stuart Brinicombe about the evolving landscape of tech sales, including the impact of the pandemic, the growing role of AI, and the continued importance of curiosity and customer understanding for successful sales professionals in this dynamic industry.
Stuart Brinicombe
GTM Strategy
S2 EP1
Jun 24, 2024
26 min 53 sec
In the latest episode, I spoke with tech industry veteran Stuart Brinicombe about the evolving landscape of tech sales, including the impact of the pandemic, the growing role of AI, and the continued importance of curiosity and customer understanding for successful sales professionals in this dynamic industry.
Stuart Brinicombe
GTM Strategy
S2 EP1
Jun 24, 2024
26 min 53 sec
In the latest episode, I spoke with tech industry veteran Stuart Brinicombe about the evolving landscape of tech sales, including the impact of the pandemic, the growing role of AI, and the continued importance of curiosity and customer understanding for successful sales professionals in this dynamic industry.
Stuart Brinicombe
GTM Strategy
All episodes
All episodes
All episodes
Here you will find all episodes to date.
Here you will find all episodes to date.
Here you will find all episodes to date.
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I’ve done my research.
I’ve got the right people.
I’ll be on to prospect and that’s how I think about every day.
1. What am I closing?
2. What am I developing?
3. What am I prospecting?Dan O’Shaughnessy
Episode #1-009You can’t teach sales. I know that’s
a bold statement…
but you can fine tune it, and you can unearth it – but you can’t teach it!Jordan Travers
Episode #1-007The importance of personality
in sales cannot be overlooked,
as buyers prefer connecting with relatable individuals. As such, LinkedIn profiles showcasing personality can significantly enhance engagement
and trust with potential customers.Neil Murphy
Episode #1-011Social is a big driver for MSPs. They want a bigger social presence – and they typically see social media as Meta, LinkedIn, Twitter or X. But there are a lot of other forms of social media that they might not consider where their customers are hanging out – so take a look at Reddit for example. From an MSP perspective,
Reddit is actually a very good place to be.Jay Janes
Episode #1-008With some of the customers I worked, with I was on site for probably three or four days a week. You almost get to a point where you're thinking like the customer, and you absorb their objectives and goals and you start to celebrate the success that they achieve, and the role that you play in that success. So it becomes enmeshed - and for me, they're the very best customer relationships.
Ed Kenny
Episode #1-001Understanding your sales data
and improving ratios leads to better performance. Incremental changes can significantly enhance your closing ratio and overall success. A 10% improvement across five stages can result in a 50% overall improvement.Bill Hopkinson
Episode #1-004
I’ve done my research.
I’ve got the right people.
I’ll be on to prospect and that’s how I think about every day.
1. What am I closing?
2. What am I developing?
3. What am I prospecting?Dan O’Shaughnessy
Episode #1-009You can’t teach sales. I know that’s
a bold statement…
but you can fine tune it, and you can unearth it – but you can’t teach it!Jordan Travers
Episode #1-007The importance of personality
in sales cannot be overlooked,
as buyers prefer connecting with relatable individuals. As such, LinkedIn profiles showcasing personality can significantly enhance engagement
and trust with potential customers.Neil Murphy
Episode #1-011Social is a big driver for MSPs. They want a bigger social presence – and they typically see social media as Meta, LinkedIn, Twitter or X. But there are a lot of other forms of social media that they might not consider where their customers are hanging out – so take a look at Reddit for example. From an MSP perspective,
Reddit is actually a very good place to be.Jay Janes
Episode #1-008With some of the customers I worked, with I was on site for probably three or four days a week. You almost get to a point where you're thinking like the customer, and you absorb their objectives and goals and you start to celebrate the success that they achieve, and the role that you play in that success. So it becomes enmeshed - and for me, they're the very best customer relationships.
Ed Kenny
Episode #1-001Understanding your sales data
and improving ratios leads to better performance. Incremental changes can significantly enhance your closing ratio and overall success. A 10% improvement across five stages can result in a 50% overall improvement.Bill Hopkinson
Episode #1-004